Eliyahu M. Goldratt wrote one of the best books on manufacturing-long before the Internet of Things (IoT) was heard of. In his celebrated book, The Goal , Goldratt explains in one simple sentence what the supreme goal that every manufacturer can achieve is: “ To make money by increasing net…

iPhone sales in the United States touched 193 million units in March 2019, signaling that the popularity of Apple devices continues to grow on a steady path. While Apple users already use the iMessage app extensively to communicate with their friends and families every day, this steady engagement also signals…

Predicting the future is oftentimes a foolhardy thing to do. If you were old enough to understand the internet in the late 90s, you might remember the Y2K scare; a small glitch in the internet matrix that experts said was going to mess things over temporarily. Similarly, technophiles have also…

An e-commerce website that doesn’t offer ways for customers to interact with the brand is no more than an online vending machine. That’s right. An impassive vending machine that buyers will kick hard, swear at, and never come back to if you don’t deliver their order correctly. In today’s highly…

I’ve changed seven jobs in the last six years, and although I have personally never been cornered about my lack of loyalty to a company, the topic of sticking out with one job for years versus jumping ships comes up pretty frequently in my conversations with friends, families, and colleagues. …

Running a business can be very tricky in today’s hyper-competitive environment. While the cost of new customer acquisition is at an all-time high, existing customers don’t feel the need to stay with a company that doesn’t interest them. In this age of fleeting brand loyalty, improving your customer engagement is…

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. But every time someone from sales says they’re taking an omnichannel route to drive sales without incorporating live chat or messaging in their sales funnel, I think, “Huh?” Don’t get me wrong… I…

Starting a business is hard, but growing it can feel like a never-ending, Sisyphean task. No matter how hard to you try, the ball keeps rolling back on the very slope you are trying to scale. It’s especially soul-crushing for small business owners to realize that conglomerates and big-box retailers…

While you may be looking at new ways to bolster your customer service, there is a quiet storm brewing right under your nose — brought to you by WhatsApp. Let’s look at some numbers to understand how and why WhatsApp is disrupting the service industry globally. WhatsApp is the world’s…